When someone asks AI for the best injury lawyer, does your firm come up?
More clients now start with ChatGPT, Gemini, and Perplexity instead of Google. Those tools name a short list of firms — and right now, most firms aren't on it. I get you named.
Here are some of the most reputable injury firms in the area:
- Atlas Injury Lawcited · avvo.com
- Harbor & Stone, LLPcited · justia.com
- Keystone Trial Groupcited · martindale.com
- Bridgepoint Accident Lawyerscited · firm site
- Your firmNot mentioned
Search moved. Most firms haven't.
When AI answers a "best lawyer near me" question, it doesn't show ten blue links — it recommends a handful of firms by name. If you're not one of them, you're not in the conversation.
AI gives a shortlist
One question returns three to five named firms — not a page of options. Being left off is invisible in a way Google never was.
It's a different game
AI tools weigh how your site is structured and where you're cited. Ranking on Google doesn't mean you'll be named by ChatGPT.
First movers stick
Almost no firms have optimized for this yet. The ones that move now get named first — and tend to stay named.
I make your firm the answer AI gives.
Generative Engine Optimization is SEO for AI. It's the work that gets your firm read, trusted, and recommended by the tools your clients now ask first.
Make your site AI-readable
Restructure your pages so AI tools can pull a clear, direct answer about who you are and what you handle.
Build the authority signals
Strengthen the citations, reviews, and reputable mentions that AI engines lean on when they decide who to name.
Cover every engine
Target ChatGPT, Gemini, and Perplexity together — being named in one isn't the same as being named in all three.
Track where you appear
Test your core local searches on a schedule and show you, in plain terms, exactly where your firm now shows up.
A clear, four-step process.
No retainers to start, no vague "brand awareness." One focused month with a measurable before-and-after.
Audit
I test your real searches across the major AI tools and show you exactly where you stand today.
Restructure
Your key pages get rebuilt so AI can read and cite them with confidence.
Authority
I build the citation and reputation signals that move you onto the shortlist.
Re-test & report
We re-run the searches and you see the change in black and white.
The full 30-day sprint, at half the founding rate.
I'm taking on my first three firms at a founding rate in exchange for a short testimonial. Your results become my first case study — so you get the work at half price.
How AI search visibility works
Straight answers to what firm owners ask most about getting named in ChatGPT, Gemini, and Perplexity.
What is Generative Engine Optimization (GEO)?
GEO is the practice of getting your business named and cited inside AI answers — the responses people get from tools like ChatGPT, Google’s Gemini, and Perplexity. When someone asks an AI assistant to recommend a lawyer, the AI names a short list of firms. GEO is the work that gets your firm onto that list. It’s the AI-era equivalent of ranking on Google.
How do I get my law firm to show up in ChatGPT?
AI tools recommend businesses they can read clearly and that are cited by sources they trust. Getting named in ChatGPT means structuring your website so AI can pull a clear answer about who you are and what you handle, and building the citations, reviews, and reputable mentions that AI engines rely on. That’s exactly the work a GEO sprint does.
Is GEO different from regular SEO?
Yes. Traditional SEO aims to rank your page in a list of links on Google. GEO aims to get your firm named inside a single AI-generated answer, where there are no links to scroll through — just a handful of recommended firms. Ranking well on Google doesn’t guarantee an AI tool will mention you, because AI weighs different signals.
Which AI tools does this cover?
The three major ones people actually use to find services: ChatGPT, Google’s Gemini (and AI Overviews), and Perplexity. Being named in one isn’t the same as being named in all three, so the work targets them together.
How long does it take to show up in AI search?
It varies. A focused 30-day sprint restructures your site and builds the core signals, and changes can begin appearing within that window. Because AI tools update on their own schedules, some improvements continue over the following weeks. The sprint includes before-and-after testing so you can see exactly what changed.
How much does it cost?
The standard engagement is a 30-day GEO sprint, normally $5,000. Founding clients — the first few firms — get the sprint at a reduced founding rate of $2,500, and it’s risk-free: if you’re not named in at least one major AI engine for your core local search by day 30, you don’t pay.
How do you measure results?
By testing your actual local searches — the questions a potential client would ask — across the major AI tools, before and after the work. You get a plain-language report showing where your firm now appears, not vague “brand awareness” claims.
Who is this for?
Personal injury and local law firms that have a solid reputation but aren’t being named when people ask AI for the best lawyer in their area. It’s especially valuable in smaller markets where almost no firms have optimized for AI yet — the first movers tend to get named and stay named.
See where your firm stands in AI search this week.
Send me your firm name and I'll run your core searches across ChatGPT, Gemini, and Perplexity — then send back a one-page snapshot of where you appear, free.